Siggi Hilmarsson was raised in Iceland on a traditional Icelandic diet. After moving to the United States to attend Columbia Business School, Siggi started to miss a staple of his childhood diet; skyr, the traditional Icelandic yogurt he grew up with. Yogurt here in the US had far too many ingredients and was much too sweet for his liking so he took matters into his own hands and started making yogurt in his apartment kitchen.
After months of experiments, the skyr showed enough promise and soon moved from Siggi’s kitchen to a local agricultural college in Upstate New York, where the first ‘professional’ batch of siggi’s was made. Within a year, Siggi quit his corporate job, set up formal yogurt production and started selling his products at an outdoor farmers market in New York City.
From kitchen to dairy plant, and from a local New York City market to Whole Foods as his first retail customer with national distribution, demand for siggi’s yogurt grew quickly. From inception, simple ingredients and not a lot of sugar has been Siggi’s motto and that still holds true today. Siggi’s homegrown knowledge for yogurt and his passion for reducing sugar in our diets have made him a go-to expert with appearances on national TV such as ABC, CNN and CBS Sunday Morning. He has been recognized by Food & Wine Magazine’s 40 Under 40.